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Marketing Myself: How I’m Learning to Sell My Expertise Without Feeling Salesy

  • Writer: Molly Terbovich-Ridenhour
    Molly Terbovich-Ridenhour
  • Jun 10
  • 1 min read

Let’s be honest, self-promotion can feel really uncomfortable. Especially coming from the nonprofit world, where humility and mission-driven work are often valued more than spotlighting individual success.


But as a consultant, I’ve learned that if I don’t talk about what I do, the people and organizations I could help might never find me.


💡 Here’s what’s helped me shift my mindset: Instead of thinking of it as selling, I now see it as helping. I’m not trying to convince anyone, I’m sharing value, offering insight, and inviting folks to connect if it resonates.


✅ What’s working for me lately:

  • Storytelling that reflects real client wins

  • Sharing tips that nonprofits can apply right away

  • Letting testimonials speak for themselves


Because when your work creates real impact, talking about it isn’t bragging, it’s service.


💬 Do you struggle with self-promotion too? What’s helped you feel more authentic in marketing your work?


As a nonprofit consultant, I specialize in helping organizations build sustainable strategies that support long-term growth and mission impact. If you’re ready to take your organization to the next level, let’s chat!


 
 
 

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