The Reality of Building a Business from Scratch

Spoiler: It’s not all laptop-in-a-coffee-shop vibes.

Starting a business, especially two, has been one of the most rewarding and humbling experiences of my life. There’s freedom, creativity, and purpose… but also a lot of unglamorous behind-the-scenes moments no one prepares you for.

🎨 Joyfuel Findings

Launching an e-commerce store has been joyful and chaotic. I’ve loved designing uplifting products and building a brand that sparks happiness, but inventory decisions, marketing algorithms, and tech glitches? Definitely not in the highlight reel.

🏢 Arts Management Resources

Consulting under my own umbrella has been a dream come true. I get to help nonprofits grow with strategy, clarity, and equity. But building a brand, attracting clients, and staying organized while wearing all the hats? It’s no joke.

📚 Lessons Learned

- Uncertainty is part of the process.  Make space for it.

- Progress beats perfection.

- Motivation doesn’t always show up. Discipline carries you forward.

- Rest is part of the work.

💬 Thinking about starting something of your own? What’s holding you back? What's pushing you forward?

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